Preface
In today's digital era, data has become one of the key drivers of success for businesses. Whether you're an e-commerce giant or a startup, understanding user behavior and preferences is crucial for achieving business growth. AWS has released a new service called "Clickstream Analytics." This is a powerful data analysis solution designed to help businesses collect, extract, store, analyze, and understand user behavior on websites or applications in real-time, and to conduct in-depth analysis to gain insights into user preferences and trends.

With this solution, you can quickly configure and deploy data pipelines that suit your business and technical needs. It provides specially built software development kits (SDKs) for automatically collecting common events and easy-to-use APIs for reporting custom events, allowing you to easily send customer clickstream data to your AWS account. The solution also offers pre-built dashboards to visualize key metrics about the user lifecycle, including acquisition, engagement, activity, and retention, and to increase visibility into user devices and geographical locations. You can integrate user behavioral data with backend business data, create a comprehensive data platform, and generate insights that drive business growth.

來源：https://docs.aws.amazon.com/solutions/latest/clickstream-analytics-on-aws/solution-overview.html

Advantages of Clickstream Analytics

1. Accelerated Deployment: You can deploy reliable and scalable data pipelines to ingest and process billions of clickstream data in minutes rather than weeks. You can query this data almost in real-time and immediately view out-of-the-box dashboards.

2. Full Data Ownership: Clickstream data can be accessed within the secure confines of your AWS account. You can query, extract, share, and join user behavioral data for multiple use cases.

3. Cost-effectiveness: The solution is built on AWS serverless analytics services, which automatically scale based on your data volume without requiring you to reserve any resources. Additionally, unlike other third-party solutions, this solution does not charge licensing fees, so you only pay for the actual usage of AWS services.

4. Business Decision Support: Clickstream Analytics provides in-depth analysis tools that allow you to gain insights into user trends, reactions, and demands. This is crucial for formulating business strategies, optimizing marketing campaigns, and increasing revenue.

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來源：https://aws.amazon.com/blogs/aws/new-solution-clickstream-analytics-on-aws-for-mobile-and-web-applications/

Summary
Clickstream Analytics is a crucial data analytics tool. Unlike third-party solutions that require sending all application and customer data to external vendors, which indirectly leads to security and compliance risks, AWS's service can more intuitively and securely help businesses optimize user experience, improve operational efficiency, enhance competitiveness, and achieve higher revenue. By gaining a deep understanding of users, businesses can better meet their needs and provide more valuable products and services.