Many people think that email marketing has a large user base and may be more appealing than SMS marketing, but in reality, both channels have different advantages. SMS is short, fast, and has a high open rate, while email focuses on content and offers a variety of formats. Today's article aims to share the advantages and different application scenarios of Alibaba Cloud's product - Short Message Service (SMS).

What is SMS Service?

Short Message Service (SMS) is a cloud communication service provided by Alibaba Cloud to users. Through API/SDK and console calls to the SMS sending capability, designated information (verification codes, SMS notifications, promotional SMS) can be sent to over 200 countries and regions worldwide, providing customers with a secure and reliable service experience.

Product Advantages

• Fast and Stable: Real-time monitoring of sending performance, telecom-grade operational support, and global delivery within seconds.
• Convenient Access: API and multi-language SDK access, effectively saving development time and costs.
• Excellent Service: Multi-channel intelligent scheduling allows for switching channels within seconds to ensure successful delivery during peak periods.
• High Concurrency: Quickly send bulk SMS messages, with sophisticated scheduling algorithms to address business pressures during peak hours.

Application Scenarios

Verification Codes

1. Used for user identity verification to prevent malicious registrations and enhance business security.
2. International SMS verification codes support multiple languages.
3. Supports variables, flexible content adaptable to various business scenarios.
4. Different types of SMS messages are adapted to different Service Quality (QoS) levels to ensure that verification code messages with high QoS are sent out in a timely manner and prioritized for delivery.

✔️App/website registration, secure login, payment authentication, identity verification, password recovery, account binding, etc.

 

SMS Notifications

1. Supports sending SMS notifications for various business scenarios.
2. Supports international notification SMS, quickly reaching global users, helping companies expand overseas.

✔️Order notifications, payment notifications, logistics notifications, meeting notifications, lifestyle service notifications, cross-border order notifications, cross-border logistics notifications, etc. Promotional SMS

Promotional SMS

1. Supports sending promotional SMS messages for various scenarios globally, enhancing brand influence and assisting business development.
2. Bulk messaging assistant, easy to use, supporting batch sending of up to 500,000 numbers at a time.

✔️New product announcements, member care, product promotions, event invitations, cross-border marketing, etc.

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Source：https://cn.aliyun.com/product/sms?from_alibabacloud=