Ocard - Taiwan's Most Comprehensive and Lightweight Customer Relationship Management (CRM) Platform
Ocard officially launched in 2016, offering Taiwan's most comprehensive and lightweight CRM platform for customer management. It provides tools such as membership systems, point-based loyalty rewards, member grading, reward programs, prepaid services, automatic gifting, and surveys. These tools enable brand stores to effortlessly create their own customer management solutions and conduct precise remarketing to enhance customer loyalty and retention. In the past, the offline process of member enrollment for stores was often cumbersome, and even if successful, analyzing and utilizing the collected data remained challenging. The most common method was indiscriminate messaging. Meanwhile, online methods, although allowing data acquisition through user clicks on advertisements, have become increasingly difficult due to changes in strategies by tech giants and regulatory modifications, making it harder for stores to obtain customer data.
In recent years, numerous tools have emerged, including membership systems, reservation systems, POS machines, and payment tools. However, each tool operates independently, leaving stores struggling to effectively integrate and manage dispersed data, let alone utilize it. Addressing this pain point, Ocard integrates front-end customer data collection with back-end analysis and ultimately applies AI and big data analytics. This allows ordinary stores to efficiently utilize membership data and create greater benefits through precise remarketing, without incurring high costs. Currently, Ocard serves over 1,000 brands in Taiwan, including renowned names like Fat Beef BBQ, Kanpai Group, Fridays, Tsujita Restaurant Group, and Hu Tong BBQ.
Achieving Cost and Time Reduction with Alibaba Cloud Mobile Testing
To continuously enhance and update its platform, Ocard faced the challenge of conducting cross-platform testing to ensure smooth operation on various mobile phone models. Purchasing a large number of different models of physical phones for testing was not only expensive but also impractical and difficult to manage. Thus, Ocard needed an effective solution to reduce testing costs and increase efficiency.
In collaboration with HigherCloud, Ocard opted for Alibaba Cloud's "Remote Debugging" service to address its cross-platform testing challenges. HigherCloud assisted in deploying Ocard's platform on remote physical devices and conducted a series of tests. The "Remote Debugging" service of Alibaba Cloud Mobile Testing provides remote real-device testing, eliminating the need to purchase physical devices, thereby reducing costs. It allows simple and quick deployment of applications, offers recording functionality to document test conditions for subsequent analysis, and provides a selection of thousands of real devices covering Android and iOS platforms. During testing, HigherCloud successfully deployed the Ocard platform without encountering any bugs or issues on the client side, demonstrating excellent performance. Subsequently, HigherCloud continued to monitor customer feedback to ensure the absence of isolated cases and provided corresponding support and advice.
Ocard expressed great satisfaction with the remote real-device testing solution provided by HigherCloud. They particularly praised the cost-effectiveness, ease of operation, and detailed test reports of the solution. This enables Ocard to ensure that their platform runs smoothly on various mobile phones, providing their members with a high-quality user experience. It is believed that in the future, Ocard will become an international SaaS platform, assisting brands in effectively managing customers and automating precise remarketing through big data and AI analytics.
If you are facing similar challenges, please contact HigherCloud, and we will be happy to help you find the right solution.
Ocard Official Website: https://ocard.co/